B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- brands gaining customer via video for brands (2025)
93% of brands report gaining at least one new customer as a direct result of posting a video on social media.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Animoto
Primary
Tier C
https://greenfroglabs.com/blog/benefits-of-video-marketing ↗
Source Article
Video is not just another content format. It is the highest-performing content format by almost every metric that matters to a business.
That is not opinion. That is measurement.
According to Wyzowl's 2025 State of Video Marketing report, 91% of businesses now use video as a marketing tool, up from …
Original Research
Animoto
· Original study ↗
Methodology
Citing 2025 Animoto consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 93% brands gaining customer via video. Source: Animoto (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-gained-customer-video-2025
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<blockquote cite="https://lighthousedata.io/data/brands-gained-customer-video-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- brands gaining customer via video for brands<br><small>Source: Animoto (2025) · <a href="https://lighthousedata.io/data/brands-gained-customer-video-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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