B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
93%
93% -- brands gaining new customers from video content for brands (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Animoto
Primary
Tier C
https://sgentrepreneurblog.com/12-steps-for-the-perfect-branding-video/ ↗
Source Article
12 Steps for the Perfect Branding Video - My Blog
When it comes to building a brand, videos are a powerful medium. Branding videos have the potential to connect with your audience, tell your story, and leave a lasting impression. But creating a branding video that resonates requires more than a great idea—you need a clear process.
This guide will w…
Original Research
Animoto
· Original study ↗
Methodology
Cited to Animoto; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 93% brands gaining new customers from video content. Source: Animoto (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-gain-customers-video-animoto
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<blockquote cite="https://lighthousedata.io/data/brands-gain-customers-video-animoto" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- brands gaining new customers from video content for brands<br><small>Source: Animoto (2025) · <a href="https://lighthousedata.io/data/brands-gain-customers-video-animoto" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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