B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
77%
77% -- percentage of brands expecting social media use to increase for brands (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier C
https://digitalgorkhaa.com/social-media-marketing/ ↗
Source Article
How to Use Social Media Marketing to Grow Your Small Business
According to Hootsuite, 90% of brands use social media to increase brand awareness. 77% of brands say they expect their social media use to increase. Long story short, social media marketing continues to play a big role in brand strategy and success. Here are a few steps on ways to use social media …
Original Research
Hootsuite
· Original study ↗
Methodology
Cited from Hootsuite research; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 77% percentage of brands expecting social media use to increase. Source: Hootsuite (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-expect-social-media-use-increase
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<blockquote cite="https://lighthousedata.io/data/brands-expect-social-media-use-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- percentage of brands expecting social media use to increase for brands<br><small>Source: Hootsuite (2024) · <a href="https://lighthousedata.io/data/brands-expect-social-media-use-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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