B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- budget decrease intent for Brands and agencies with influencer marketing budgets (2023)
7% of surveyed brands, agencies, and professionals who budget for influencer marketing intended to decrease their influencer marketing budget over the next 12 months.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
3,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub
Primary
Tier A
https://ir.tourn.com/market-overview-2023 ↗
Source Article
2023 Influencer Market — CEO Analysis by Robin Stenman
Market overview 2023
Influencer Marketing Expected to Grow to be Worth $21.1 Billion in 2023
Despite concerns that the impact of COVID-19 would lead to a decrease in influencer marketing, it has actually continued to gain popularity since 2020. Initially, some industries such as tourism and airlines…
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Influencer Marketing Hub survey; double 2022's 3% figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands and agencies with influencer marketing budgets: 7% budget decrease intent. Source: Influencer Marketing Hub (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-decrease-influencer-budget-2023
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<blockquote cite="https://lighthousedata.io/data/brands-decrease-influencer-budget-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- budget decrease intent for Brands and agencies with influencer marketing budgets<br><small>Source: Influencer Marketing Hub (2023) · <a href="https://lighthousedata.io/data/brands-decrease-influencer-budget-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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