B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share of brands treating conversational commerce as strategic pillar for e-commerce brands (2025)
84% of e-commerce brands now treat conversational commerce as a strategic pillar.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gorgias
Primary
Tier B
https://alhena.ai/blog/conversational-search-ai-product-discovery/ ↗
Source Article
Conversational Search: AI Product Discovery for Ecommerce
Original Research
Gorgias
· Original study ↗
Methodology
Cited from Gorgias's 2026 State of Conversational Commerce report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce brands: 84% share of brands treating conversational commerce as strategic pillar. Source: Gorgias (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-conversational-commerce-strategic-pillar
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<blockquote cite="https://lighthousedata.io/data/brands-conversational-commerce-strategic-pillar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of brands treating conversational commerce as strategic pillar for e-commerce brands<br><small>Source: Gorgias (2025) · <a href="https://lighthousedata.io/data/brands-conversational-commerce-strategic-pillar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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