B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- share of brands building inhouse media teams for brands (paid media management) (2025-03)
In 2025, 45% of brands are building in-house media teams.
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Lighthouse Research Team
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Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Agency Index
Primary
Tier C
https://houseofperformance.co.uk/blog/are-you-interested-in-inhousing-your-paid-media ↗
Source Article
Are You Interested In In-Housing Your Paid Media?
Interested in Inhousing Media?
In 2025 45% of brands are building inhouse teams, 46% fully outsource and 9% are investing in a hybrid solution (Source: Agency Index, March 25).
This reflect the changing landscape in media management.
We were lucky enough to host a webinar on inhousing performance ma…
Original Research
Agency Index
· Original study ↗
Methodology
Cited from Agency Index, March 2025
Methodology documented
Segmentation
Industrymarketing
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Plain Text
brands (paid media management): 45% share of brands building inhouse media teams. Source: Agency Index (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-building-inhouse-teams-2025
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<blockquote cite="https://lighthousedata.io/data/brands-building-inhouse-teams-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of brands building inhouse media teams for brands (paid media management)<br><small>Source: Agency Index (2025-03) · <a href="https://lighthousedata.io/data/brands-building-inhouse-teams-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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