B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- share of brands blocklisted for email marketers / brands (2022)
15% of brands reported being blocklisted in the past 12 months.
- Self-reported by brands in Litmus research
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://revboss.com/blog/how-to-get-off-an-email-blacklist-for-over-enthusiastic-marketers ↗
Source Article
How to Get Off an Email Blacklist [For Over-Enthusiastic Marketers]
How to Get Off an Email Blacklist [For Over-Enthusiastic Marketers]
Today we have unprecedented direct access to our online audiences with email marketing. As our email lists grow, it can be tempting to want to share everything with our audience all the time. And while it’s not a good idea, we’ve al…
Original Research
Litmus
· Original study ↗
Methodology
Research by Litmus, cited by RevBoss
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketers / brands: 15% share of brands blocklisted. Source: Litmus (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-blocklisted-past-12-months
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-blocklisted-past-12-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of brands blocklisted for email marketers / brands<br><small>Source: Litmus (2022) · <a href="https://lighthousedata.io/data/brands-blocklisted-past-12-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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