B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- brands asking for ai generated content for US brands working with creators (2023)
According to creators surveyed, 56% of brands are already specifically asking for AI-generated content for their partnerships.
- Reported by surveyed creators, not direct brand survey
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lightricks
Primary
Tier A
https://digitalmedianet.com/the-creator-economy-is-alive-well-lightricks-survey-explores-creator-com… ↗
Source Article
The Creator Economy is Alive & Well: Lightricks Survey Explores Creator Compensation, AI Tools and Opportunities with Brands
The Creator Economy is Alive & Well: Lightricks Survey Explores Creator Compensation, AI Tools and Opportunities with Brands
40% of creators saw increased brand deals and income over the last year; more than 50% are using AI tools to enhance their content.
JERUSALEM and CHICAGO, May 24, 2023 /PRNews…
Original Research
Lightricks
· Original study ↗
Methodology
Per creators surveyed; YouGov online survey fielded Feb-Mar 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US brands working with creators: 56% brands asking for ai generated content. Source: Lightricks (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-asking-ai-generated-content-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-asking-ai-generated-content-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- brands asking for ai generated content for US brands working with creators<br><small>Source: Lightricks (2023) · <a href="https://lighthousedata.io/data/brands-asking-ai-generated-content-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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