B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11%
11% -- customer message response rate for Brands on social media (2025)
Companies respond to only 11% of social media messages from customers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
letsrefresh.io
Primary
Tier C
https://www.letsrefresh.io/blog/social-media-customer-engagement ↗
Source Article
The Ultimate Guide to Social Media Customer Engagement | Refresh
The Power of Connection: Why Social Media Customer Engagement Matters
Social media customer engagement is the process of interacting with your audience through social platforms to build relationships, respond to inquiries, and create meaningful two-way conversations that drive loyalty and business g…
Original Research
letsrefresh.io
· Original study ↗
Methodology
Industry statistic cited in blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands on social media: 11% customer message response rate. Source: letsrefresh.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-answer-share-of-messages
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-answer-share-of-messages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- customer message response rate for Brands on social media<br><small>Source: letsrefresh.io (2025) · <a href="https://lighthousedata.io/data/brands-answer-share-of-messages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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