B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

90%

90% -- share of brands that have deployed ai for brands (CX sector) (2025)

Name: Share Of Brands That Have Deployed AI Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2025 · Execs In The Know

90 percent of brands have deployed AI, though legacy technology is slowing implementation.

Legacy technology is reported to be slowing implementation

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Attribution: Execs In The Know View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2025

Entity

brands (CX sector)

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Execs In The Know Primary Tier A

https://execsintheknow.com/magazines/april-2025-cx-insight-magazine/are-legacy-systems-cxs-biggest-r… ↗

Confidence: 32/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Are Legacy Systems CX’s Biggest Roadblock?

Are Legacy Systems CX’s Biggest Roadblock? Innovating beyond legacy systems creates new opportunities for customer experience excellence. by Execs In The Know In today’s hyper-connected world, customers expect seamless interaction with brands, whether they’re reaching out through social media, live …

Original Research

Execs In The Know · Original study ↗

Methodology

2025 CX Leaders Trends & Insights: Corporate Edition report (p. 66)

Methodology documented

Segmentation

IndustryCX RegionGlobal RoleAll marketers Channelprint

Cite this stat

Plain Text

brands (CX sector): 90% share of brands that have deployed ai. Source: Execs In The Know (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-ai-deployment-2025

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<blockquote cite="https://lighthousedata.io/data/brands-ai-deployment-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of brands that have deployed ai for brands (CX sector)<br><small>Source: Execs In The Know (2025) · <a href="https://lighthousedata.io/data/brands-ai-deployment-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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