B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- share of brands sending abandoned cart email for women's fashion retailers (2018)
31% of analyzed women's fashion retail brands sent at least one abandoned cart email.
- Data compiled across 80 stores due to bot detection triggers
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
80
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oberlo
Primary
Tier B
https://www.oberlo.ca/blog/i-signed-up-for-99-email-lists-heres-what-i-learned ↗
Source Article
I Signed Up for 99 Email Lists. Here’s What I Learned.
Original Research
Oberlo
· Original study ↗
Methodology
Abandoned cart data compiled for 80 of 99 stores
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
women's fashion retailers: 31% share of brands sending abandoned cart email. Source: Oberlo (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-abandoned-cart-email
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brands-abandoned-cart-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of brands sending abandoned cart email for women's fashion retailers<br><small>Source: Oberlo (2018) · <a href="https://lighthousedata.io/data/brands-abandoned-cart-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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