C Evidence Grade C Use with Hedging Current

48.8%

48.8% -- email receive frequency preference for consumers (2026)

Name: Email Receive Frequency Preference Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2026 · Return Path

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Attribution: Return Path View source

Lighthouse Research Team

Last verified: 2026-08-20 · How we verify data →

Source verified Evidence graded

Value

48.8%

Unit

Percentage

Data Vintage

2026

Entity

consumers

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (29)

Return Path Primary Tier B

https://www.b2bemailmarketing.com/put_your_brand_/ ↗

Confidence: 72/100 Vintage: 2026 Channel: Common Crawl

Source Article

Social listening: Your launchpad to success on social media

Social Media Listening Social listening: Your launchpad to success on social media Be honest: do you consider yourself to be a good listener? As individuals, we understand the importance of active listening and clear communication. But what about listening to your brand’s audience? With social liste…

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Original Research

Return Path · Original study ↗

Methodology

Return Path’s Third Annual Holiday Email Consumer Survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: based on claims without stated methodology, with unverified sample sizes...

Plain Text

consumers: 48.8% email receive frequency preference. Source: Return Path (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded_subject_lines_open_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/branded_subject_lines_open_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.8%</strong> -- email receive frequency preference for consumers<br><small>Source: Return Path (2026) · <a href="https://lighthousedata.io/data/branded_subject_lines_open_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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