B
Evidence Grade B
Graded
under review
Safe to Cite
Current
49%
49% -- engagement benefit for branded video distribution via social media (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
20
Independence
30
Methodology
45
Freshness
75
Source
Trusted Media Brands
Primary
Tier A
https://content-na1.emarketer.com/how-d2c-brands-are-challenging-incumbents-with-earned-media ↗
Source Article
How D2C Brands Are Challenging Incumbents with Earned Media
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Original Research
Trusted Media Brands
· Original study ↗
Methodology
Survey on branded video by Trusted Media Brands and Advertiser Perceptions.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
branded video distribution via social media: 49% engagement benefit. Source: Trusted Media Brands (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-video-benefits-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-video-benefits-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- engagement benefit for branded video distribution via social media<br><small>Source: Trusted Media Brands (2026) · <a href="https://lighthousedata.io/data/branded-video-benefits-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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