B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- share of branded searches with competitor ads for Apple Search Ads / App Store (2026)
Between 20% and 30% of branded searches in the App Store show competitor ads.
- Attributed to unnamed industry research
- Reported as a range of 20-30%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
appalize.com
Primary
Tier C
https://www.appalize.com/nl/blog/user-acquisition/brand-protection-in-apple-search-ads-complete-stra… ↗
Source Article
Brand Protection in Apple Search Ads: Complete Strategy Guide
Original Research
appalize.com
· Original study ↗
Methodology
Range 20-30%; midpoint used. Attributed to unnamed 'industry research'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple Search Ads / App Store: 20% share of branded searches with competitor ads. Source: appalize.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-searches-competitor-ads-app-store
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-searches-competitor-ads-app-store" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of branded searches with competitor ads for Apple Search Ads / App Store<br><small>Source: appalize.com (2026) · <a href="https://lighthousedata.io/data/branded-searches-competitor-ads-app-store" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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