B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- owned content citation share for branded queries across AI engines (2026)
For branded queries across AI engines, a brand's own content accounts for 23% of citations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
23,387
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omniscient Digital
Primary
Tier B
https://www.ayomidejoseph.com/blog/ai-citation ↗
Source Article
The Citation Economy: Which Sources AI Engines Cite, and What That Means for Where You Invest
Original Research
Omniscient Digital
· Original study ↗
Methodology
Omniscient Digital study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
branded queries across AI engines: 23% owned content citation share. Source: Omniscient Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-queries-own-content-23-pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-queries-own-content-23-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- owned content citation share for branded queries across AI engines<br><small>Source: Omniscient Digital (2026) · <a href="https://lighthousedata.io/data/branded-queries-own-content-23-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.