B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- podcast completion rate for well-built branded podcasts (audience-first design) (2025)
A well-built podcast with real audience intention behind it should achieve an average completion rate of 70% or higher.
- Stated as an agency benchmark/expectation ('should see 70% or higher')
- No specific empirical study or dataset methodology provided
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JAR Audio
Primary
Tier B
https://agents.jarpodcasts.com/your-branded-podcast-doesn-t-have-a-voice-problem-it-has-a-strategy-p… ↗
Source Article
Your Branded Podcast Doesn't Have a Voice Problem It Has a Strategy Problem
Your Branded Podcast Doesn't Have a Voice Problem It Has a Strategy Problem
Roger Nairn
Over 2 million podcasts are competing for the same pair of ears. Most branded shows add to the noise rather than cut through it — not because they're poorly produced, but because they were built to sound like the…
Original Research
JAR Audio
· Original study ↗
Methodology
Practitioner benchmark stated by JAR Audio (branded podcast agency) for shows built with genuine audience intention; no measurement methodology provided. Article notes completion rates dropping into the 40s-50s signal a strategy problem. Publication date not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
well-built branded podcasts (audience-first design): 70% podcast completion rate. Source: JAR Audio (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-podcast-70pct-completion-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-podcast-70pct-completion-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- podcast completion rate for well-built branded podcasts (audience-first design)<br><small>Source: JAR Audio (2025) · <a href="https://lighthousedata.io/data/branded-podcast-70pct-completion-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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