B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
45.7%
45.7% -- branded search share for Google Search (2025)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://indianseoagency.com/blog/branding-in-serp-google-for-seo-success-and-authority-building/ ↗
Source Article
Branding in SERP Google for SEO Success and Authority Building
Introduction
Have you ever entered the name of your brand in the Google search engine? Well, it is not just that your brand would appear. It is referred to as brand in search moment.
This is an important moment. We are discussing branding in the SERP Google.
It is all about the way your brand will b…
Original Research
Ahrefs
· Original study ↗
Methodology
Cited from Ahrefs research on branded search queries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 45.7% branded search share. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-google-search-share-45-7
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<blockquote cite="https://lighthousedata.io/data/branded-google-search-share-45-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45.7%</strong> -- branded search share for Google Search<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/branded-google-search-share-45-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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