B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

23%

23% -- share of companies with branded communities grown 100 percent or more for companies with branded communities (2020)

2020  · CMX Hub

23% of companies report their branded communities grew 100% or more in the last year.

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Attribution: CMX Hub View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2020
Entity
companies with branded communities
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
CMX Hub Primary Tier B
https://tribe.so/web-stories/online-community-stats/ ↗
Confidence: 34/100 Vintage: 2020 Channel: Wayback
Source Article
40 Online Community Stats You Must Know in 2020 - Tribe
The 2020 Community Industry Trends Report by CMX Hub says that 88% of community professionals believe that community is critical to the company’s mission. According to CMX research from 2016, 85% of marketers and community builders believed that having a branded online community would improve the cu…
Original Research
CMX Hub · Original study ↗

CMX Hub 'Keys to community readiness and growth' report

Methodology documented
IndustryMedia RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
companies with branded communities: 23% share of companies with branded communities grown 100 percent or more. Source: CMX Hub (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-community-growth-100-cmx
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<blockquote cite="https://lighthousedata.io/data/branded-community-growth-100-cmx" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of companies with branded communities grown 100 percent or more for companies with branded communities<br><small>Source: CMX Hub (2020) · <a href="https://lighthousedata.io/data/branded-community-growth-100-cmx" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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