B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- attention capture lift for businesses with branded AR experiences (2026)
Businesses that offer branded AR experiences are 41% more likely to capture consumer attention compared to those that do not.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Wall Street Journal
Primary
Tier C
https://bigohtech.com/blog/ar-vr-in-retail-industry ↗
Source Article
AR and VR in the Retail Industry
Original Research
The Wall Street Journal
· Original study ↗
Methodology
WSJ article cited by secondary blog
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
businesses with branded AR experiences: 41% attention capture lift. Source: The Wall Street Journal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-ar-attention-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-ar-attention-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- attention capture lift for businesses with branded AR experiences<br><small>Source: The Wall Street Journal (2026) · <a href="https://lighthousedata.io/data/branded-ar-attention-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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