B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1,000
1,000 -- annual campaign count for BrandAlley (2025)
BrandAlley launches more than 1,000 digital campaigns per year.
- more than 1,000
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sellforte
Primary
Tier B
https://sellforte.com/dictionary/incrementality-testing ↗
Source Article
What is Incrementality Testing?
Incrementality testing is a marketing measurement methodology for estimating the incremental sales impact of advertising campaigns with one-off experiments. Incrementality testing covers various experimentation methods where incrementality is determined by comparing outcomes between exposed and unex…
Original Research
Sellforte
· Original study ↗
Methodology
Company profile detail from Sellforte case study
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
BrandAlley: 1,000 annual campaign count. Source: Sellforte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brandalley-digital-campaigns-per-year
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brandalley-digital-campaigns-per-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000</strong> -- annual campaign count for BrandAlley<br><small>Source: Sellforte (2025) · <a href="https://lighthousedata.io/data/brandalley-digital-campaigns-per-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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