B
Evidence Grade B
Graded
under review
Safe to Cite
Current
21%
21% -- shoppers researching purchases on brand website for online shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beargroup.com
Primary
Tier C
https://www.beargroup.com/ideas/tutorials/dont-forget-your-website ↗
Source Article
Don't Forget Your Website
Original Research
beargroup.com
· Original study ↗
Methodology
Survey statistic cited by Bear Group; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 21% shoppers researching purchases on brand website. Source: beargroup.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-website-purchase-research-21pct
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<blockquote cite="https://lighthousedata.io/data/brand-website-purchase-research-21pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- shoppers researching purchases on brand website for online shoppers<br><small>Source: beargroup.com (2026) · <a href="https://lighthousedata.io/data/brand-website-purchase-research-21pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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