B
Evidence Grade B
Graded
under review
Safe to Cite
Current
74%
74% -- brand switching rate due to difficult purchasing process for consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://www.visionation.us/blog/customer-journey-mapping-template ↗
Source Article
Customer Journey Mapping for SMBs: A Template That Actually Drives Decisions
Every small to medium-sized business (SMB) claims to be customer-centric, but few can visualize the specific pathways their customers take from initial awareness to final advocacy. Without a structured customer journey map, marketing efforts often rely on guesswork, leading to fragmented messaging a…
Original Research
Salesforce
· Original study ↗
Methodology
Cited by article as data from Salesforce
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 74% brand switching rate due to difficult purchasing process. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-switching-difficult-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-switching-difficult-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- brand switching rate due to difficult purchasing process for consumers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/brand-switching-difficult-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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