B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

49%

49% -- share willing to switch brands based on agent recommendations for AI-agent-adopting shoppers (2026)

Name: Share Willing To Switch Brands Based On Agent Recommendations Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · Publicis Commerce and EMARKETER

49% of shoppers who have adopted conversational/AI search agents are willing to switch brands based on agent recommendations.

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Attribution: Publicis Commerce and EMARKETER View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

49%

Unit

Percentage

Data Vintage

2026

Entity

AI-agent-adopting shoppers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Publicis Commerce and EMARKETER Primary Tier B

https://arcww.com/news/whos-afraid-of-agentic-search ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Who's Afraid of Agentic Search?

Original Research

Publicis Commerce and EMARKETER · Original study ↗

Methodology

Consumer study by Publicis Commerce and EMARKETER

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

AI-agent-adopting shoppers: 49% share willing to switch brands based on agent recommendations. Source: Publicis Commerce and EMARKETER (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-switch-agent-recommendations

HTML Embed

<blockquote cite="https://lighthousedata.io/data/brand-switch-agent-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share willing to switch brands based on agent recommendations for AI-agent-adopting shoppers<br><small>Source: Publicis Commerce and EMARKETER (2026) · <a href="https://lighthousedata.io/data/brand-switch-agent-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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