B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- share of shoppers switching brands after repeated stockouts for online shoppers (2026)
According to ERC Europe, 70% of shoppers will switch brands after experiencing three stockouts.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ERC Europe
Primary
Tier C
https://www.bigblue.co/blog/black-friday-2023-5-ecommerce-logistics-tips?utm_source=bigblue&utm_medi… ↗
Source Article
Black Friday 2026: 5 Ecommerce Logistics Tips
Original Research
ERC Europe
· Original study ↗
Methodology
Cited from ERC Europe
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelcontent
Cite this stat
Plain Text
online shoppers: 70% share of shoppers switching brands after repeated stockouts. Source: ERC Europe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-switch-after-three-stockouts
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-switch-after-three-stockouts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of shoppers switching brands after repeated stockouts for online shoppers<br><small>Source: ERC Europe (2026) · <a href="https://lighthousedata.io/data/brand-switch-after-three-stockouts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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