B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
55%
55% -- future purchase likelihood increase for engaged brand story audiences (2024)
Engaged brand story audiences are 55% more likely to make future purchases.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Headstream
Primary
Tier C
https://www.dobbyads.com/all-you-need-to-know-about-aplus-content ↗
Source Article
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Original Research
Headstream
· Original study ↗
Methodology
Research from Headstream cited by Dobby Ads
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
engaged brand story audiences: 55% future purchase likelihood increase. Source: Headstream (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-story-future-purchase-55
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<blockquote cite="https://lighthousedata.io/data/brand-story-future-purchase-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- future purchase likelihood increase for engaged brand story audiences<br><small>Source: Headstream (2024) · <a href="https://lighthousedata.io/data/brand-story-future-purchase-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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