B
Evidence Grade B
Safe to Cite
Current
52.1%
52.1% -- add to cart rate for shoppers who visit a Brand Store (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Amazon
Primary
Tier A
https://advertising.amazon.com/library/guides/stores-best-practices ↗
Source Article
A comprehensive guide to successful Brand Stores
Guide
A comprehensive guide to successful Brand Stores
Learn how to stand out on Amazon with a free, multi-page, immersive shopping experience.
Start using Amazon Ads to promote your products and create campaigns.
Already registered? Sign in to build your Brand Store.
Customers turn to Amazon to fin…
Original Research
Amazon
· Original study ↗
Methodology
Amazon internal data, WW, 2024
Methodology documented
Segmentation
Industrymarketing
Channelrss_feed
Cite this stat
Plain Text
shoppers who visit a Brand Store: 52.1% add to cart rate. Source: Amazon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-store-visitor-add-to-cart-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-store-visitor-add-to-cart-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.1%</strong> -- add to cart rate for shoppers who visit a Brand Store<br><small>Source: Amazon (2026) · <a href="https://lighthousedata.io/data/brand-store-visitor-add-to-cart-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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