B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- consumers turned off by brand self promotion for social media consumers (2024)
34% of consumers state that too much brand self-promotion is a turn-off on social media.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier C
https://springboard-digital.com.au/2024-social-media-trends/ ↗
Source Article
2024 Social Media Trends | Springboard Digital
If there’s one thing that’s certain this year, it’s that social media platforms will continue to change. Although some things are less predictable than others (who knew we’d say goodbye to the iconic blue bird in 2023?), we are still able to glean a good idea of what social media marketing trends ar…
Original Research
Hootsuite
· Original study ↗
Methodology
Hootsuite 2024 Social Trends Survey, as cited by Springboard Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media consumers: 34% consumers turned off by brand self promotion. Source: Hootsuite (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-self-promotion-turn-off-2024
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<blockquote cite="https://lighthousedata.io/data/brand-self-promotion-turn-off-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- consumers turned off by brand self promotion for social media consumers<br><small>Source: Hootsuite (2024) · <a href="https://lighthousedata.io/data/brand-self-promotion-turn-off-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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