B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
62%
62% -- brand recommendation churn rate for AI assistants (Claude, ChatGPT, Gemini) (2026)
62% of initial brand recommendations from AI assistants (Claude, ChatGPT, Gemini) were removed when a follow-up question included buyer context.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
betteraisearch.com
Primary
Tier B
https://betteraisearch.com/latest-ai-search-news ↗
Source Article
Latest AI Search Research & News
Original Research
betteraisearch.com
· Original study ↗
Methodology
Compared to 10% churn when question simply repeated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI assistants (Claude, ChatGPT, Gemini): 62% brand recommendation churn rate. Source: betteraisearch.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recommendation-churn-buyer-context-62pct
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<blockquote cite="https://lighthousedata.io/data/brand-recommendation-churn-buyer-context-62pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- brand recommendation churn rate for AI assistants (Claude, ChatGPT, Gemini)<br><small>Source: betteraisearch.com (2026) · <a href="https://lighthousedata.io/data/brand-recommendation-churn-buyer-context-62pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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