B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- brand recall after experiential event for consumers (2025)
63% of consumers are more likely to remember a brand after an experiential event.
- Secondary citation from Wifitalents cited by Ammunition
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wifitalents
Primary
Tier C
https://www.ammunition.agency/blog/experiential-the-missing-piece-in-the-mix ↗
Source Article
Experiential: the missing piece in the mix. | Ammunition
In today’s marketing mix, digital creates reach, but experiences add depth. At the heart of great creative is human connection, whether it happens online or in person. Experiential makes that connection more tangible and approachable by bringing people face-to-face. More than one-off activations, th…
Original Research
Wifitalents
· Original study ↗
Methodology
Cited from Wifitalents; secondary citation
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 63% | |
| 2026 | 63% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 63% brand recall after experiential event. Source: Wifitalents (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recall-experiential-63
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<blockquote cite="https://lighthousedata.io/data/brand-recall-experiential-63" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- brand recall after experiential event for consumers<br><small>Source: Wifitalents (2025) · <a href="https://lighthousedata.io/data/brand-recall-experiential-63" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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