B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- brand recall after experiential event for consumers (2026)
63% of consumers are more likely to remember a brand after an experiential event.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wifitalents
Primary
Tier C
https://www.ammunition.agency/uk/blog/experiential-the-missing-piece-in-the-mix ↗
Source Article
Experiential: the missing piece in the mix.
Original Research
Wifitalents
· Original study ↗
Methodology
Cited from Wifitalents; methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 63% | |
| 2026 (current) | 63% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 63% brand recall after experiential event. Source: Wifitalents (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recall-after-experiential-event
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-recall-after-experiential-event" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- brand recall after experiential event for consumers<br><small>Source: Wifitalents (2026) · <a href="https://lighthousedata.io/data/brand-recall-after-experiential-event" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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