B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- share of marketing leaders feeling fully prepared to compete on brand for B2B tech marketing leaders (2025)
Only 8% of B2B tech marketing leaders feel fully prepared to compete on brand alone.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
60
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Block Club
Primary
Tier A
https://blockclub.co/blog/4-insights-smart-b2b-marketers-are-using-to-get-ahead/ ↗
Source Article
4 Insights Smart B2B Marketers Are Using to Get Ahead | Block Club
4 Insights Smart B2B Marketers Are Using to Get Ahead
Block Club's new research surveying 60 CMOs and VPs at leading B2B tech companies reveals four patterns that separate companies building lasting advantage from those stuck in the feature race. These insights come from the marketers actually navig…
Original Research
Block Club
· Original study ↗
Methodology
Survey of 60 CMOs and VPs at leading B2B tech companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B tech marketing leaders: 8% share of marketing leaders feeling fully prepared to compete on brand. Source: Block Club (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-ready-b2b-leaders-8pct-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-ready-b2b-leaders-8pct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- share of marketing leaders feeling fully prepared to compete on brand for B2B tech marketing leaders<br><small>Source: Block Club (2025) · <a href="https://lighthousedata.io/data/brand-ready-b2b-leaders-8pct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.