B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

54%

54% -- share of leaders prioritizing brand development for Australian digital and marketing leaders (2023)

Name: Share Of Leaders Prioritizing Brand Development Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2023 · n=230 · Arktic Fox

54% of Australian digital and marketing leaders stated brand development and embedding brand purpose is a key priority for the next 12-18 months.

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Attribution: Arktic Fox View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

54%

Unit

Percentage

Data Vintage

2023

Entity

Australian digital and marketing leaders

Sample Size

230

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Arktic Fox Primary Tier A

https://www.arkticfox.io/post/arktic-fox-releases-its-2023-digital-marketing-in-focus-study ↗

Confidence: 57/100 Vintage: 2023 Channel: Common Crawl

Source Article

Arktic Fox releases its 2023 Digital & Marketing In Focus Study

Original Research

Arktic Fox · Original study ↗

Methodology

Arktic Fox 2023 study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Australian digital and marketing leaders: 54% share of leaders prioritizing brand development. Source: Arktic Fox (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-purpose-priority-2023

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<blockquote cite="https://lighthousedata.io/data/brand-purpose-priority-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of leaders prioritizing brand development for Australian digital and marketing leaders<br><small>Source: Arktic Fox (2023) · <a href="https://lighthousedata.io/data/brand-purpose-priority-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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