B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- agencies citing priority rate for Brand PR (PR emerging priority) (2025)
17% of surveyed IPRN member PR agencies cited Brand PR as an emerging priority / essential approach for strengthening positioning in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
International Public Relations Network (IPRN)
Primary
Tier A
https://iprn.com/iprn-public-relations-agencies-forecast-growth-for-2025/ ↗
Source Article
IPRN Public Relations agencies forecast growth for 2025 - IPRN
IPRN Public Relations agencies forecast growth for 2025
Strategic Communications & PR Consultancy identified as key growth areas, followed by Issues & Crisis Management
13th March 2025: The PR industry in 2025 is defined by both opportunity and complexity, as agencies navigate economic uncertainty, …
Original Research
International Public Relations Network (IPRN)
· Original study ↗
Methodology
IPRN member survey across 22 countries
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
Brand PR (PR emerging priority): 17% agencies citing priority rate. Source: International Public Relations Network (IPRN) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-pr-priority-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-pr-priority-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- agencies citing priority rate for Brand PR (PR emerging priority)<br><small>Source: International Public Relations Network (IPRN) (2025) · <a href="https://lighthousedata.io/data/brand-pr-priority-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.