B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- brand podcast production awareness rate for Podcast consumers (Clutch survey respondents) (2026-06)
64% of surveyed podcast consumers are aware that brands other than media companies also produce podcasts.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026-06
Entity
Sample Size
412
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clutch
Primary
Tier C
https://audiostart.info/2026/07/13/podcast-influence-2026/ ↗
Source Article
なぜ人はポッドキャストで買うのか｜Clutch調査が示す信頼の条件
Original Research
Clutch
· Original study ↗
Methodology
Clutch survey of 412 podcast consumers conducted June 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcast consumers (Clutch survey respondents): 64% brand podcast production awareness rate. Source: Clutch (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-podcast-awareness-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-podcast-awareness-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- brand podcast production awareness rate for Podcast consumers (Clutch survey respondents)<br><small>Source: Clutch (2026-06) · <a href="https://lighthousedata.io/data/brand-podcast-awareness-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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