B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- unread or deleted message rate for consumers (2025)
Nearly 60% of brand emails and omnichannel messages received by consumers go unread or are deleted on sight.
- Stated as 'nearly 60%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier C
https://www.aksindiblog.com/2025/07/relationship-fatigue-in-digital-age.html ↗
Source Article
Relationship Fatigue in the Digital Age: When Automation Gets Too Personal
Original Research
Adobe
· Original study ↗
Methodology
Cited from Adobe research by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 60% unread or deleted message rate. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-messages-unread-deleted
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-messages-unread-deleted" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- unread or deleted message rate for consumers<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/brand-messages-unread-deleted" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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