B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- brand mention source share for AI answers (2026)
85% of brand mentions in AI answers originate from third-party pages rather than owned domains.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lantern
Primary
Tier B
https://www.asklantern.com/blogs/ai-is-getting-your-brand-facts-wrong ↗
Source Article
What Is Happening When AI Gets Your Brand Facts Wrong
Original Research
Lantern
· Original study ↗
Methodology
Lantern internal data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI answers: 85% brand mention source share. Source: Lantern (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-mentions-third-party-sources
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-mentions-third-party-sources" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- brand mention source share for AI answers<br><small>Source: Lantern (2026) · <a href="https://lighthousedata.io/data/brand-mentions-third-party-sources" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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