B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- third party brand mention share for AI answers (2026)
85% of brand mentions in AI answers originate from third-party pages rather than brand-owned content.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AirOps / Kevin Indig
Primary
Tier C
https://regencleo.ai/articles/why-brand-not-appearing-chatgpt-recommendations/ ↗
Source Article
Why Your Brand Does Not Appear in ChatGPT Recommendations | CLEO
Your brand does not appear in ChatGPT recommendations because AI assistants cannot read your website. Not because your content is weak, not because your competitors spend more, but because the technical structure of your site prevents AI crawlers from extracting the information they need to cite you…
Original Research
AirOps / Kevin Indig
· Original study ↗
Methodology
AirOps and Kevin Indig research cited by vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI answers: 85% third party brand mention share. Source: AirOps / Kevin Indig (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-mentions-third-party-85pct
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<blockquote cite="https://lighthousedata.io/data/brand-mentions-third-party-85pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- third party brand mention share for AI answers<br><small>Source: AirOps / Kevin Indig (2026) · <a href="https://lighthousedata.io/data/brand-mentions-third-party-85pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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