B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- brand initiated conversation share for brands on social media (2026)
Brands initiate less than 1% of brand-related conversations online.
- The source specifies 'less than 1%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
State of Social
Primary
Tier B
https://umm.com.au/news/why-community-management-is-the-key-to-social-media-success-in-2026/ ↗
Source Article
Why Community Management Is the Key to Social Media Success
Why Community Management Is the Key to Social Media Success in 2026
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Author: Lucy Hunter, Social Media Coordinator at UMM
Behind every brand that’s “smashing it” on social media is a George.
George’s lo…
Original Research
State of Social
· Original study ↗
Methodology
Cited from State of Social 2026 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands on social media: 1% brand initiated conversation share. Source: State of Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-initiated-conversations-under-1pct-2026
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<blockquote cite="https://lighthousedata.io/data/brand-initiated-conversations-under-1pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- brand initiated conversation share for brands on social media<br><small>Source: State of Social (2026) · <a href="https://lighthousedata.io/data/brand-initiated-conversations-under-1pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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