B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- brand followers more loyal for social media brand followers (2023)
53% of people who follow brands on social media are more loyal to those brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
startleadgen.com
Primary
Tier C
https://www.startleadgen.com/social-media-marketing-small-businesses/ ↗
Source Article
Social Media Marketing For Small Businesses - Start Lead Gen
The Value of Social Media Marketing for Small Businesses
The landscape of social media marketing is projected to continue growing over the next few years. In this increasingly interconnected world, people spend more time on their phones, with much of that time getting dedicated social media apps.
Th…
Original Research
startleadgen.com
· Original study ↗
Methodology
Cited as 'according to one study' with no named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media brand followers: 53% brand followers more loyal. Source: startleadgen.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-followers-loyalty
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<blockquote cite="https://lighthousedata.io/data/brand-followers-loyalty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- brand followers more loyal for social media brand followers<br><small>Source: startleadgen.com (2023) · <a href="https://lighthousedata.io/data/brand-followers-loyalty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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