B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.2%
2.2% -- ai citation share for Brand-owned domains (2025)
Brand-owned domains earned 2.2% of citations during unbranded, category-level discovery queries in AI responses.
- Measured specifically during unbranded, category-level discovery queries.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Foundation
Primary
Tier B
https://rctrl.com/blog/podcasts-ai-citation-source-what-gets-indexed ↗
Source Article
Podcasts as an AI Citation Source: What Gets Indexed
Some 167 million Americans listened to a podcast last month, an all-time high. Roughly 175 million episodes sit in public feeds. And across four large-scale studies of how AI engines cite sources, spanning more than 680 million citations, the number of podcast platforms named as a citation source is…
Original Research
Foundation
· Original study ↗
Methodology
Foundation dataset
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Brand-owned domains: 2.2% ai citation share. Source: Foundation (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-domain-citation-share-unbranded
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-domain-citation-share-unbranded" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.2%</strong> -- ai citation share for Brand-owned domains<br><small>Source: Foundation (2025) · <a href="https://lighthousedata.io/data/brand-domain-citation-share-unbranded" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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