B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29.6%
29.6% -- brand discovery via social ads for Internet users (2025)
29.6% of internet users discover brands, products, and services through social media ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataReportal (Kepios)
Primary
Tier C
https://www.travelboommarketing.com/blog/why-social-media-is-important-to-your-hotel-marketing ↗
Source Article
The Importance of Social Media Marketing for Hotels
The Importance of Social Media Marketing for Hotels
by Alyssa Foriska
Hoteliers shouldn’t underestimate the importance of implementing social media marketing for a property, because it is a powerhouse for driving direct bookings. In today’s digital-driven society, the influence of social media conti…
Original Research
DataReportal (Kepios)
· Original study ↗
Methodology
Share of internet users who discover brands, products, and services via social media ads, per Global Statshot data; channel ranked behind only search engines, TV ads, and word-of-mouth.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Internet users: 29.6% brand discovery via social ads. Source: DataReportal (Kepios) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-discovery-via-social-media-ads
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<blockquote cite="https://lighthousedata.io/data/brand-discovery-via-social-media-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.6%</strong> -- brand discovery via social ads for Internet users<br><small>Source: DataReportal (Kepios) (2025) · <a href="https://lighthousedata.io/data/brand-discovery-via-social-media-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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