B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- share of brand discovery via social media for Nigerian internet users (2021)
Over 57% of brand discovery among internet users in Nigeria comes from social media channels.
- Source text specifies 'Over 57%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
techoclock.com
Primary
Tier C
https://techoclock.com/digital-marketing-services/social-media-marketing/ ↗
Source Article
Our social media advertising services can help you increase your brand's social media presence or generate targeted leads and customers.
*We manage campaigns from your account for maximum transparency.
We have generated over
in client revenue
We have managed
social media campaigns
We are a certified…
Original Research
techoclock.com
· Original study ↗
Methodology
TV comparison figure: 49%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nigerian internet users: 57% share of brand discovery via social media. Source: techoclock.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-discovery-social-57-tv-49
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-discovery-social-57-tv-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of brand discovery via social media for Nigerian internet users<br><small>Source: techoclock.com (2021) · <a href="https://lighthousedata.io/data/brand-discovery-social-57-tv-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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