B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- brand discovery via paid online ads rate for consumers (2025)
Over 80% of customers find new brands through paid online ads on search engines, websites, or video platforms.
- Unsourced 'studies show' claim in a marketing blog post
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dypatilonline.com
Primary
Tier C
https://www.dypatilonline.com/blogs/marketing-trends-for-mba-students ↗
Source Article
Marketing Trends for MBA Students to Watch Out for in 2025
Explore top 10 marketing trends for 2025—AI, personalization, sustainability, and more—plus tips tailored for online MBA students at DPU-COL.
DPU COL
August, 30 2025
3352
Marketing has changed a lot in the last five years. Things like artificial intelligence, data privacy rules, new content types, a…
Original Research
dypatilonline.com
· Original study ↗
Methodology
Unsourced 'studies show' claim in a blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% brand discovery via paid online ads rate. Source: dypatilonline.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-discovery-online-ads-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-discovery-online-ads-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand discovery via paid online ads rate for consumers<br><small>Source: dypatilonline.com (2025) · <a href="https://lighthousedata.io/data/brand-discovery-online-ads-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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