B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- share of customers believing brand credibility increases with influencer support for Consumers (2025)
64% of customers surveyed believed that a company's credibility increased when influencers supported it.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Ethics of Influencer Marketing: Balancing Profit and Authenticity - Lit Blog
Picture this.
Fresh breeze across your face, a cool summer day with birds chirping, strangers smiling and children laughing. You are on a walk past a beautiful park where you see an influencer filming themselves advertising a brand you don’t recognize. You have nowhere to be, so you decide to watch.…
Methodology
From study cited in blog
Methodology documented
Segmentation
Industryinfluencer_marketing
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
Consumers: 64% share of customers believing brand credibility increases with influencer support. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-credibility-increases-influencer-support
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<blockquote cite="https://lighthousedata.io/data/brand-credibility-increases-influencer-support" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of customers believing brand credibility increases with influencer support for Consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/brand-credibility-increases-influencer-support" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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