B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of brand content created specifically for social media for brands (2025)
According to the Hootsuite survey, 60% of brand content is created specifically for social media and not repurposed elsewhere.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier B
https://www.aoedigitaluniversity.com/post/2025-social-media-trends-for-brands ↗
Source Article
2025 Social media trends for brands
2025 Social media trends for brands
The world of social media isn’t slowing down—it’s speeding up. Every scroll, every click, every platform update and new network rollout pushes the boundaries of how we connect and create. As marketers try to keep up with its relentless pace, one truth stands out: …
Original Research
Hootsuite
· Original study ↗
Methodology
Hootsuite Social Media Trends survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 60% share of brand content created specifically for social media. Source: Hootsuite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-content-social-only-60pct-2025
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<blockquote cite="https://lighthousedata.io/data/brand-content-social-only-60pct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of brand content created specifically for social media for brands<br><small>Source: Hootsuite (2025) · <a href="https://lighthousedata.io/data/brand-content-social-only-60pct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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