B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- share of brand content surfaced in ai generated answers for Brand content (365Digital client accounts) (2026)
On average, only 40% of a brand's content surfaces in AI-generated answers based on an analysis of 200 client accounts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
365Digital
Primary
Tier A
https://365digital.agency/geo-and-ai-search/geo-vs-aeo-vs-seo-framework ↗
Source Article
GEO vs AEO vs SEO: The Three‑Layered AI Search Visibility Framework
Original Research
365Digital
· Original study ↗
Methodology
365Digital internal analysis of 200 client accounts, reporting the average share of a brand's content that appears in AI-generated answers; the analysis frames the remaining ~60% of potential AI visibility as untapped
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brand content (365Digital client accounts): 40% share of brand content surfaced in ai generated answers. Source: 365Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-content-ai-answer-visibility-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-content-ai-answer-visibility-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of brand content surfaced in ai generated answers for Brand content (365Digital client accounts)<br><small>Source: 365Digital (2026) · <a href="https://lighthousedata.io/data/brand-content-ai-answer-visibility-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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