B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- search impression share decrease percent for Farsiight client branded Google Ads campaign (unnamed) (2024)
A Farsiight client's branded Google Ads campaign experienced a 10% decrease in search impression share after switching to manual bidding.
- Case study of a single client with limited paid budget
- Spend reallocated to non-brand activity
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
farsiight
Primary
Tier A
https://www.farsiight.com/resources/branded-traffic-guide-to-improving-profitability/ ↗
Source Article
Branded Traffic Guide to Improving Profitability
Google Ads Branded Traffic Guide to Improving Profitability
Are you maximising brand efficiency, or is your brand leading to significant expenses? The debate over investing in branded traffic on Google Ads persists, and the same questions posed thirteen years ago still linger.
Who is this guide for?…
Original Research
farsiight
· Original study ↗
Methodology
Search impression share (SIS) decline on branded search after CPC reduction under manual bidding; client had a limited paid budget and spend was being re-allocated to non-brand activity. Publication date not stated; vintage estimated from content.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Farsiight client branded Google Ads campaign (unnamed): 10% search impression share decrease percent. Source: farsiight (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-campaign-sis-decrease-10-percent
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<blockquote cite="https://lighthousedata.io/data/brand-campaign-sis-decrease-10-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- search impression share decrease percent for Farsiight client branded Google Ads campaign (unnamed)<br><small>Source: farsiight (2024) · <a href="https://lighthousedata.io/data/brand-campaign-sis-decrease-10-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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