B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
93%
93% -- cost per click decrease percent for Farsiight client branded Google Ads campaign (unnamed, limited paid budget) (2024)
A Farsiight client's branded Google Ads campaign experienced a 93% decrease in CPC (from $0.81 to $0.05) after transitioning to manual bidding.
- Case study of a single client with limited paid budget
- Switched from automated bidding (tROAS/tCPA) to manual bidding with a CPC cap
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
farsiight
Primary
Tier A
https://www.farsiight.com/resources/branded-traffic-guide-to-improving-profitability/ ↗
Source Article
Branded Traffic Guide to Improving Profitability
Google Ads Branded Traffic Guide to Improving Profitability
Are you maximising brand efficiency, or is your brand leading to significant expenses? The debate over investing in branded traffic on Google Ads persists, and the same questions posed thirteen years ago still linger.
Who is this guide for?…
Original Research
farsiight
· Original study ↗
Methodology
Single-client case study; CPC fell from $0.81 to $0.05 after switching branded keywords from automated bidding (tROAS/tCPA) to manual bidding with a CPC cap. Publication date not stated; vintage estimated from content (PMax references).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Farsiight client branded Google Ads campaign (unnamed, limited paid budget): 93% cost per click decrease percent. Source: farsiight (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-campaign-cpc-decrease-93-percent
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<blockquote cite="https://lighthousedata.io/data/brand-campaign-cpc-decrease-93-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- cost per click decrease percent for Farsiight client branded Google Ads campaign (unnamed, limited paid budget)<br><small>Source: farsiight (2024) · <a href="https://lighthousedata.io/data/brand-campaign-cpc-decrease-93-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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