B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
67%
67% -- clicks increase percent for Farsiight client branded Google Ads campaign (unnamed) (2024)
A Farsiight client's branded Google Ads campaign experienced a 67% increase in clicks after transitioning to manual bidding and overhauling creative assets.
- Co-occurred with an ad creative and extension overhaul that lifted CTR by ~30%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
farsiight
Primary
Tier A
https://www.farsiight.com/resources/branded-traffic-guide-to-improving-profitability/ ↗
Source Article
Branded Traffic Guide to Improving Profitability
Google Ads Branded Traffic Guide to Improving Profitability
Are you maximising brand efficiency, or is your brand leading to significant expenses? The debate over investing in branded traffic on Google Ads persists, and the same questions posed thirteen years ago still linger.
Who is this guide for?…
Original Research
farsiight
· Original study ↗
Methodology
Clicks grew 67% despite a 10% drop in search impression share, following the switch to manual bidding and creative overhaul. Publication date not stated; vintage estimated from content.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Farsiight client branded Google Ads campaign (unnamed): 67% clicks increase percent. Source: farsiight (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-campaign-clicks-increase-67-percent
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<blockquote cite="https://lighthousedata.io/data/brand-campaign-clicks-increase-67-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- clicks increase percent for Farsiight client branded Google Ads campaign (unnamed)<br><small>Source: farsiight (2024) · <a href="https://lighthousedata.io/data/brand-campaign-clicks-increase-67-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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