B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

56%

56% -- brand budget share under 10pct for B2B tech companies (2025)

Name: Brand Budget Share Under 10pct Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2025 · n=60 · Block Club

56% of surveyed B2B tech companies spend less than 10% of their marketing budget on brand.

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Attribution: Block Club View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

56%

Unit

Percentage

Data Vintage

2025

Entity

B2B tech companies

Sample Size

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Block Club Primary Tier A

https://blockclub.co/blog/growing-from-feature-focus-to-brand-readiness/ ↗

Confidence: 32/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Growing from Feature Focus to Brand Readiness | Block Club

Growing from Feature Focus to Brand Readiness Here's a number worth considering: Only 8% of B2B tech marketing leaders feel fully prepared to compete on brand alone. This isn't cause for alarm, rather opportunity for growth. Block Club's latest research, surveying 60 CMOs and VPs at leading B2B tech…

Original Research

Block Club · Original study ↗

Methodology

Survey of 60 CMOs and VPs at leading B2B tech companies

Methodology documented

Segmentation

IndustryB2B Company SizeEnterprise RegionUS RoleCMO Channelcontent

Cite this stat

Plain Text

B2B tech companies: 56% brand budget share under 10pct. Source: Block Club (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-budget-under-10pct-56

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<blockquote cite="https://lighthousedata.io/data/brand-budget-under-10pct-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- brand budget share under 10pct for B2B tech companies<br><small>Source: Block Club (2025) · <a href="https://lighthousedata.io/data/brand-budget-under-10pct-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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